Bellaria Igea Marina, 07.04.2022.

The collaboration between the Maratona Alzheimer Foundation and SIPO, the Italian company active in the sector of production, distribution and enhancement of Italian fruit and vegetables, is consolidated. Respect for the environment and seasonality as a basis for nutrition are also fundamental characteristics for the prevention of Alzheimer’s and neurogenerative diseases, which have led to a strong synergy for which SIPO has chosen to donate part of the proceeds from the sale of a selection of 10 products that make up its vast assortment of fresh vegetables: aromatic herbs, fresh mushrooms, brussel sprouts, hot peppers, cubed and sliced ​​squash, courgette flowers, artichoke hearts, sprouts, carrots viola and Jerusalem artichoke.

The campaign, active from November 2021 to February 2022 in participating supermarkets, thanks to a yellow sticker with the slogan “Goodness helps the mind”, gave consumers the opportunity to choose the products that contributed to the good cause of the Foundation.