SIPO supports the Alzheimer Marathon Foundation
The collaboration between SIPO and the Maratona Alzheimer solidarity sporting event continues. An event in Romagna full of events to encourage movement as a prevention of pathologies and spread the culture of health.
Bellaria Igea Marina (RN), 21.10.2021.
The X Edition of the Alzheimer Marathon has just ended: a sporting event – in solidarity with a program full of initiatives for both professional athletes and walkers and families, with real and virtual itineraries involving more than 7,000 people.
But the path of the Alzheimer Marathon Foundation is still long with many objectives to be achieved: supporting disease prevention, assistance and research projects, combating social exclusion and promoting the rights of people living with Alzheimer’s and other forms of dementia.
SIPO has been one of the supporters of the event for years and has chosen to donate part of the proceeds from the sale of a selection of 10 products that make up its vast assortment of fresh vegetables to the Alzheimer Marathon Foundation: in particular, aromatic herbs, mushrooms fresh, brussel sprouts, hot peppers, cubed and sliced squash, courgette flowers, artichoke hearts, gemogli, purple carrots and Jerusalem artichoke. The campaign will be active for orders from November 1, 2021 to February 26, 2022. On each pack of the products there is a yellow stamp bearing the slogan “Goodness helps the mind”. To accompany the promotional material, a mini folder was created to be placed near the display of the products which expresses the values and mission of the campaign. A social campaign is also planned to support the communication activities.
The Alzheimer Marathon Foundation was born from the desire to make a concrete commitment to address the complex issues posed by dementia, improving the quality of life for those affected by the disease. “I would like to express my sincere thanks to SIPO for having grasped the urgency and importance of our mission through the creation of this campaign, which gives us the concrete opportunity to bring people closer to the issues that the Foundation is strongly promoting and stimulating. the culture of the gift through a widespread but at the same time engaging and aware mode of participation “says Stefano Montalti, President of the Maratona Alzheimer Foundation
SIPO has been supporting Maratona Alzheimer for several years, because it is part of the company’s philosophy and sensitivity to support the Associations and Foundations of the area. “Our pride – says Massimiliano Ceccarini, SIPO General Manager – is being able to help people in need through awareness campaigns thanks to cutting-edge distribution channels, as well as producing a range of truly genuine products that are excellent for health. We thank the Foundation for its commitment to organizing this real event dedicated to well-being “.