SIPO’s support for the Alzheimer Marathon Foundation continues
SIPO donates part of the proceeds from sales of a selection of vegetables from the Sapori del mio Orto line to the Foundation for the prevention, assistance and research on Alzheimer’s disease.
Bellaria Igea Marina, 07.04.2022.
The collaboration between the Maratona Alzheimer Foundation and SIPO, the Italian company active in the sector of production, distribution and enhancement of Italian fruit and vegetables, is consolidated. Respect for the environment and seasonality as a basis for nutrition are also fundamental characteristics for the prevention of Alzheimer’s and neurogenerative diseases, which have led to a strong synergy for which SIPO has chosen to donate part of the proceeds from the sale of a selection of 10 products that make up its vast assortment of fresh vegetables: aromatic herbs, fresh mushrooms, brussel sprouts, hot peppers, cubed and sliced squash, courgette flowers, artichoke hearts, sprouts, carrots viola and Jerusalem artichoke.
The campaign, active from November 2021 to February 2022 in participating supermarkets, thanks to a yellow sticker with the slogan “Goodness helps the mind”, gave consumers the opportunity to choose the products that contributed to the good cause of the Foundation.
“We are proud – says Massimiliano Ceccarini, SIPO General Manager – to have made our contribution and helped the needy people who live with Alzheimer’s every day”.
SIPO has been among the supporters of the famous solidarity event for years, which this year for the 2022 edition will be held on Sunday 11 September; accompanies the Alzheimer Marathon Foundation in reaching its goals of supporting prevention, assistance and research projects on disease, promoting the rights of people living with Alzheimer’s and other forms of dementia.
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